What Are The Key Concepts Of Media?

Why is it important to be a media literate?

Information and media literacy (IML) enables people to show and make informed judgments as users of information and media, as well as to become skillful creators and producers of information and media messages in their own right..

What are 5 types of media?

Modern media comes in many different formats, including print media (books, magazines, newspapers), television, movies, video games, music, cell phones, various kinds of software, and the Internet. Each type of media involves both content, and also a device or object through which that content is delivered.

What are the 3 basic components of media and information literacy?

The Big Three The three key components of media literacy are personal locus, knowledge structures, and skills. These three are necessary to build your wider set of perspectives on the media.

What are the seven media literacy skills?

Potter (2004) specifies seven skills of media literacy: analysis, evaluation, grouping, induction, deduction, synthesis, and abstracting. These skills, when used together and in the context of foundational knowledge, are useful for meaning construction in learning, asserts Potter.

What are basic components of media and information literacy?

You can think of information literacy as having five components: identify, find, evaluate, apply, and acknowledge sources of information. Information literacy is a lifelong learning process, something beginning before you arrive at college and developing as you grow.

What are the 5 key concepts of media literacy?

Media Literacy: Five Core ConceptsAll media messages are constructed. … Media messages are constructed using a creative language with its own rules. … Different people experience the same media message differently. … Media have embedded values and points of view. … Most media messages are organized to gain profit and/or power.

What are the characteristics of media and information literate individual?

The purpose of being information and media literate is to engage in a digital society; one needs to be able to use, understand, inquire, create, communicate and think critically. It is important to have capacity to effectively access, organize, analyze, evaluate, and create messages in a variety of forms.

What is the concept of media literacy?

Media literacy encompasses the practices that allow people to access, critically evaluate, and create or manipulate media. Media literacy is not restricted to one medium.

What is media literacy and its importance?

Media literacy, put simply, is the ability to identify different types of media and the messages they are sending. … Therefore, we as the readers or viewers need to view the media objectively, with the goal to find out or analyze what is being presented.