What Age Group Do Advertisers Target?

How does age affect target audience?

Age is an important demographic factor that affects consumer behavior.

As people grow, their needs change.

Age does not just affect buying behavior, it is also an important factor affecting market segmentation and marketing strategy.

Marketers segment their target market on the basis of age..

What age group uses Instagram?

59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram. According to one study, 17% of teenagers say that Instagram is the most important social media platform to them and 90% of users are under 35 years old.

Do 40 year olds use Instagram?

Instagram age & gender demographics The breakdown of demographics by age include: 75% of 18–24 year olds use Instagram. 57% of 25–30 year olds use Instagram. 47% of 30–49 year olds use Instagram.

Which age group spends the most money on clothes?

In fact, the amount spent per transaction rises with age – $101 for Millennials, $160 for Gen X, and $173 for Boomers. Gen X comes out on top when it comes to annual spend, spending over $2,300 on fashion. Millennials are in the middle of the pack ($1,950), with Boomers spending the least at $1,390.

What demographics do advertisers want?

Advertisers use demographic traits like gender, age, location, languages known, annual income to group the audience in more specified groups. All members in the groups share the common trait.

What are the demographic age groups?

There are basically 6 generations alive today:The Greatest Generation. Born between 1901-1926. … The Silent Generation. Born between 1927 and 1945. … The Baby Boomers. Born between 1946 and 1964. … Gen X. … Xennials (newer term) … Gen Y or the Millennials. … Centennials – Newer Term. … Gen Z, Post-millennials or iGen.More items…•

What age group are the biggest consumers?

millennialsIn recent years, a good many of those brands have had their sights set on the generation born between 1981 and 1996: millennials, aged 23-38 today. That’s because at 83.1 million, a full quarter of the U.S. population, millennials are now the largest single consumer group out there.

Who uses social media the most age?

Percentage of adults in the United States who use social networks as of February 2019, by age groupShare of U.S. adults18-2990%30-4982%50-6469%65+40%5 days ago

What are the main age groups?

It is common in demography to split the population into three broad age groups:children and young adolescents (under 15 years old)the working-age population (15-64 years) and.the elderly population (65 years and older)

What age group buys the most t shirts?

The most likely age group to hang on to old t-shirts are those between ages 18 and 24, of whom just 7% (compared with 21% of the overall population) say they haven’t kept a shirt, the survey found.

Which age group has the most disposable income?

During the year 2018/2019, the highest average amount of disposable income for any age group occurred in the 45 to 54 year-old group, at 44.510 GBP. The age group with the lowest average disposable income were those aged 85 and over.

What age group is 25 34?

25-34-year-olds are most likely to agree that they are happy or content with their personal life, and are 24% more likely than teens to agree that they “love life.” More than 80% of the global respondents say that that the 20s should be about exploring life and having fun.

What age group buys the most?

The largest proportion of people buying online once or twice is found among those aged 55-74 (39 %). People aged 25-54 stand out as making more frequent purchases: 18 % of e-shoppers in this age group bought online 6-10 times in the three months prior to the survey and another 18 % did so even more often.

Which generation has the most buying power?

Millennials“Millennials will not only be the highest spending generation in 2020 but are also the most highly influenced by the media,” 5WPR founder and CEO Ronn Torossian told WWD.

Which generation consumes the most?

According to the research:Baby Boomers (ages 55-75 years old) spend a total of $548.1 billion annually.Gen X (ages 36-54 years old) follow Boomers with $357 billion annual spend.Millennials (25-35) are next with $322.5 billion in annual spend.The Silent generation (ages 76 years and older) spend $162.9 billion annually.