Question: What Age Group Does Apple Target?

What is Apple’s target audience?

The Trends of Apple’s Target Market Demographics Men outnumber women on a 2:1 basis when it comes to purchasing Apple products.

The average age of an Apple customer is 35-44.

1 in 4 people in the 18-34 age demographic express a strong interest in purchasing an Apple product at some point in the next 6 months..

What is Apple known for?

Apple is a prominent hardware and software company best known for its series of personal computers, the iPod and its innovative marketing strategies for its products. Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI).

iPhoneThe iPhone is Apple’s most popular product, selling 46.89 million units in the fourth quarter of 2018. Apple’s other signature products, the iPad and the Mac computer, sold 9.67 and 5.3 million respectively in the same quarter.

Why was Apple so successful?

Apple’s success is also due to the high quality of its products. … With these quality products, Apple has become a Love Mark brand. The products produced by the company are so high quality that even though they sell millions of products in the world, the defective products are almost nonexistent.

What age group uses Apple products the most?

31 percent of iPhone users are 35-49 years old, while only 12 percent of iPod touch users fall in this age segment. In total, 74 percent of iPhone users are over the age of 25, compared to 31 percent of iPod touch users. ° More than 70 percent of users on both the iPhone and iPod touch are male.

What is Apple’s demographic?

Apple Is Mostly White and Male, According to Its First Diversity Report. Apple, the latest tech company to reveal its workforce demographics, said Tuesday that its U.S. staff is 55% white, 15% Asian, 11% Hispanic and 7% black. Two percent of workers are multiracial, and another 9% did not declare their race.

Who are Apple’s primary customers?

Apple Inc ‘s Comment on Sales, Marketing and Customers The Company’s customers are primarily in the consumer, SMB, education, enterprise and government markets.

Who is Apple’s biggest competitor?

SamsungSamsung, a South Korean company producing both personal computers and smartphones, is a major competitor, particularly for the iPhone. The Samsung Galaxy and Note series have been responsible for reductions in iPhone sales for many years.

Who is Adidas target audience?

Adidas target market falls within the 20- to a 29-year-old age group who are athletes or are passionate about sports and this segment is considered as the strongest consumer market. The company is focused on targeting and strengthening its brand with the next generation of athletes in the 14- to 19-year-old age group.

What are Nike’s weaknesses?

Nike’s Weaknesses – Internal Strategic FactorsPoor Labor Conditions in Foreign Countries – In the last 20 years, Nike has been consistently targeted regarding their poor labor conditions. … Retailers Have a Stronger Hold – Nike’s retail sector makes Nike weak due to its sensitivity against pricing.More items…

What is the best alternative to an iPhone?

These are the 5 best Android alternatives to the iPhone 12 seriesFull Article.Samsung Galaxy S20 series.Samsung Galaxy Note 20 Ultra.OnePlus 8 Pro.LG V60.Google Pixel 5.Comments.

Who is Nike’s target audience?

Nike’s target market is largely consumers ages 15–45.

Who is Samsung’s biggest competitor?

Samsung Electronics’s competitors Samsung Electronics’s top competitors include Apple, LG Electronics, Sony, Huawei, Electrolux, HTC, GoPro, Xiaomi, Intel, Micron Technology and Smart Global Holdings.

What age group does Nike target?

Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40. The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.

What country buys the most Apple products?

ChinaThe world’s most populous nation is now the biggest market for devices such as Apple’s iPhone and those running Google’s Android operating system, as a new report has China surpassing the U.S. for the total number of smart devices in operation.