Are Email Open Rates Accurate?

What does email open rate mean?

Email open rate is the percentage of subscribers who open a specific email out of your total number of subscribers.

Many people look to their email open rate to determine how successful their email marketing strategy is and, while email open rate is important, no one metric should determine your strategy..

What is a good bounce rate for email?

2%In general, 2% or less is accepted as a good email bounce rate benchmark. So, if you send 100 emails and have 2 or fewer bounces, you’re good. If your bounce rate is above 2%, then you should take some action to improve it.

How does email open tracking work?

How does email tracking work? Email tracking notifies you when any email you sent has been opened or clicked. Email tracking software places an invisible image pixel in your emails that can detect the exact time and date an email has been opened by a recipient.

What is a good unsubscribe rate?

Generally, an unsubscribe rate below 0.5% is a good unsubscribe rate for an email campaign. A rate below 0.2% typically indicates that you are within the norm and a rate above 0.5% means you have some work to do.

Why email open rates are unreliable?

The fundamental reason email open rate metrics are unreliable is that the metric relies on a tiny image in the email being downloaded by the person reading the email. … This is the only way that anyone has been able to figure out how to track if someone opens an email, and all email marketing systems use this method.

What affects email open rates?

The subject line As we said before, this has one of the biggest impacts on your open rates. For example, 69% of people say they judge an email as spam purely on the subject line. Meanwhile, using the word “newsletter” in your subject line can lower your open rates by 18.7%.

How accurate is Mailchimp open tracking?

The open rate is a percentage that tells you how many successfully delivered campaigns were opened by subscribers. … Because open rate tracking relies on images, it isn’t 100% accurate. If a subscriber’s email client has images turned off, the tracking image won’t load, and their campaign won’t register as opened.

How do you increase email open rate?

Here’s the key points for you to take away and use the next time you send an email to increase email open rates:Use 6 to 10 words in your subject lines to get the best open rate.Send your email campaigns during the work day and after lunch.Personalize subject lines with the reader’s name.Use a recognizable sender name.More items…

How do you know an email has been received?

Send a read receipt with an emailIn Gmail, compose your message.At the bottom of the Compose window, click More. Request read receipt.Click Send. You’ll get a notification email when your message is opened.

What is a good click through rate?

The average CTR in AdWords is 1.91% for search and 0.35% for display. But average is just that: average. So, as a rule of thumb, a good AdWords click-through rate is 4-5%+ on the search network or 0.5-1%+ on the display network.

Why is it difficult to track open rate?

It becomes difficult to even use a measurement we all acknowledge as inaccurate to measure trends — it’s hard to gauge if an increase in open rate is due to your amazing offer and creative — or if it’s due to some other change. And that, Chris explains, depends on your audience.

What is a good b2b email open rate?

According to a benchmark report, the average B2B email open rate is 15.1%. Meanwhile, B2C emails have a slightly higher average open rate of 19.7%. As a marketer, you need to look at more than your open rate. For B2B marketers, we have some good news.

What is a good email delivery rate?

95%95% and higher is considered to be a good delivery rate on behalf of an email service provider. The bounce rate shouldn’t be higher than 3%. In terms of the SPAM rate, you shouldn’t be ringing the alarm bells as long as it doesn’t exceed 0.08%.

What is a good open rate for email 2020?

Email open rate is the percentage of the total number of subscribers who opened an email campaign. These rates can vary depending on the subject line and the relevancy of the subject matter for subscribers, but we found an average open rate of 17.80%.

How are email open rates calculated?

An email’s open rate is the percentage of contacts who opened your email compared to how many contacts were sent the email. The percentage of opens is calculated by dividing the number of unique opens by the number of emails sent, excluding the number of bounces.